Our identity is more than image; it comes from our culture, which unifies, guides, and inspires loyalty. Identity provides a sense of purpose. It is a combination of our values, ethics, mission, and purpose. It captures our beliefs and runs through the fabric of our being.
Taylor’s culture is collaborative. Business is a true team sport and teamwork is the cornerstone of its success. The key to our great team is that we are complementary. We build our strengths and organize to make our weaknesses irrelevant. Taylor collaboration is about creating value through a shared vision and a commitment to serving customers. Team building is powerful but does not happen on its own. We maintain our teamwork through sustained effort, a positive environment, and an esprit de corps.
Our identity should always be the clearest quality to our customers and carriers. If they cannot perceive the difference between us and our competitors, we do not understand our culture well enough to communicate the difference. Many companies offer good customer service. Very few offer excellent customer service. Our difference is excellent customer service. We share a connection with and a responsibility to our customers, carriers, and employees. We have a clear sense of what makes us stand above the rest.
Clarity is a strength of our organization. We aim for excellence and continuous improvement through preventative actions and root cause analysis. Our core values—safety, ethics, teamwork, and relationships—provide us with a strong foundation upon which we offer our value proposition: a promise to deliver excellent customer satisfaction with every interaction. This is our brand.